![]() If your company name appears, Google has automatically created a profile. Type your company name into Google maps and do a search for your specific market/niche. Basically, you need to check all the listing of your business on Google Search or Google Maps. When you see this, make sure each location is opening it's own business profile in Google My Business via this link. When optimizing your business on Google My Business, you may come across business profiles that have not yet been claimed. Make sure your company's information is current and complete. Google My Business allows you to connect your business to Google Maps, which effectively brings it up in category search results, as this platform functions as an online business directory. Other teams were moved to work on the software platform and Samsung partnership, they said.Īre you a current or former Google employee with more to share? You can reach the reporter via encrypted email or the encrypted messaging apps Signal/Telegram (+1 62).Tip 1: Info company current and complete Two employees said that it was possible Google may resurrect the Iris glasses one day and that some teams were still experimenting with AR technologies. Meanwhile, Meta, which is also building AR glasses, plans to seed an early version of the device to developers as soon as next year, The Information reported. Google employees described the Samsung partner goggles device as a direct response to fears of what Apple was working on. Apple, which recently unveiled its long-awaited Vision Pro headset, is building a pair of lightweight glasses that more closely resemble Google's Iris efforts, but it has faced technical challenges, Bloomberg reported. The stumble with Iris may see Google playing catch-up not just in AI. Insiders say Google leaders kept changing the strategy for the Iris glasses when they were in development, which led to the team continually pivoting, frustrating many employees. One employee described Google's new ambition as being the "Android for AR," focusing on software rather than hardware. It's building an Android XR platform for Samsung's headset and has been working on a "micro XR" platform for glasses, a person familiar with the plan said.Įmployees working on the "micro XR" software are using a prototyping platform known internally as Betty. Since shelving the Iris glasses, Google has focused on creating software platforms for AR that it hopes to license to other manufacturers building headsets. An early version of Iris closely resembled North's first device, the Focals, while a later version that Google publicly demoed had translation features. In 2020, the company announced it had purchased North, a Canadian startup that made AR glasses. Google planned to build and launch Iris as its own product, and it shored up talent through acquisitions. ![]() However, Google employees said the "ski goggles" were actually the foundations of a separate AR project that's since been announced as a partner product with Samsung, while Iris was a series of devices more closely resembling eyeglasses. The Verge first reported on the existence of Project Iris in January 2022, describing the device as resembling a pair of ski goggles. A Google spokesperson declined to comment. The glasses, known internally by the codename Iris, were shelved earlier this year following layoffs, reshuffles, and the departure of Clay Bavor, Google's chief of augmented and virtual reality, according to three people familiar with the matter. Google killed off a project to build a pair of augmented-reality glasses it had been working on for several years. Google is now focused on building software platforms to court headset makers like Samsung.Resembling eyeglasses, Iris went through several iterations.Google has killed its Iris smart glasses, Insider has learned.Account icon An icon in the shape of a person's head and shoulders. ![]()
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